The year 2024 was a year of extravagant weddings blended with rich culture and heritage. What stood out is how South celebrities embraced their roots by opting for traditional outfits and jewellery on their wedding day. Aditi Rao Hydari’s majestic all-white temple wedding look, Sobhita Dhulipala’s timeless pattu sari with classic jewellery, Keerthy’s authentic Tamilian bridal adornments reflect a return to cultural heritage, and badminton star PV Sindhu’s blend of contemporary and traditional has given rise to a new trend.
Regal splendor: Sobhita DhulipalaActress Sobhita Dhulipala paid homage to her traditional roots by wearing a breathtaking gold kanjeevaram silk sari and an ivory and red-coloured sari. She completed her outfit by styling her gold sari in a traditional
basikam, along with a
matha patti, multiple necklaces, a
bulaki,
bajubandh and
kamar bandh.
Iyengari touch: Keerthy SureshActress Keerthy Suresh had a traditional Iyengar wedding last December. For the main wedding, the actress wore a parrot green nine-yard
Madisar sari in a special draping style called
Iyengar kattu. She complemented her look with traditional jewellery seeped in motifs that represent her roots.
The South has always been famous for its rich tradition, heritage and culture. Traditional kanjeevaram sari has always been a go-to for South Indian weddings. Earlier, colour options in bridal fashion were limited, but now colours like off-white, gold and pastel shades are trending. With celebrity brides being the trendsetters, the future for South Indian bridal fashion is bright
Jayanthi Ballal, fashion designer
Royal flair: Aditi Rao HydariActress Aditi Rao Hydari opted for a beige handwoven
Maheshwari tissue half sari with a
Banarasi tissue dupatta from Sabyasachi for her temple wedding with actor Siddharth last September. She completed her look with matching heritage jewellery, a nose ring and a
gajra-adorned braid.
Modern fusion: PV SindhuBadminton star PV Sindhu, chose a handcrafted ancestral sari by Manish Malhotra for her wedding, which had gold and silver threadwork interlaced with delicate
badla and
zardozi embroidery. She donned heirloom jewels like a multiple-layered necklace,
mathapatti,
maang tika, earrings,
naath, and bangles. Her fusion of modern and traditional elements was the focal point.
The bridal market is constantly evolving. What has come out as a major trend is people are embracing their heritage roots, but with contemporary aesthetics. Social media also inspires and influences people to recreate bridal looks. South Indian bridal landscapes have always essentially been about saris, but now they are getting more experimental too
Aparna Thyagarajan, fashion designer